Whenever I get email updates from Pixie Market, I dutifully click to see their new arrivals, and inevitably I am horrified. It’s not the items they sell, but how they are put together. Why would anyone want any of the garments in the pictures above?
Let’s say I wanted a floppy white sweater. After seeing it as part of this horrible ensemble, ugh, forget it! Why the dead animal boots and the stupid hat?
Look at this Pixie Market girl. I can’t remember which item is supposed to be on display…the jacket, maybe?…but the horrible styling just repels me. Is the stylist blind or is she having a little private laugh?
More and more, I’m aware that it’s the styling I respond to, not the product. The styling is everything; it promotes a fantasy you want to buy into, if it succeeds. If it fails, as in Pixie Market, there’s almost no way you’ll spend your money.
Here’s some trousers I’ve been ogling for weeks. Don’t worry, I’m broke. But I’m drawn to the trousers because of the elegant no-nonsense styling. This girl says to me, “If you buy these trousers, you’ll be a young Lauren Bacall, so carefree that your shirt cuffs won’t even match! You’ll be sloppy but pulled together! You’ll get to wear your men’s shoes but still exude confident femininity!”
This brand, Hope, really knows what they’re doing. Whereas the Pixie Market people, I’m not getting their message unless it’s “Buy this stuff if you wanna look not only unsophisticated but also blind and crazy!”