
I don’t want a red leather jacket (a miracle!) but when I saw pictures of the Zac Posen for Target stuff, I thought the jacket might be worth looking at.
The only reason I became interested is the name Zac Posen, which connotes luxury. I know for certain that if this same jacket was by Guess or Free People I wouldn’t give it a moment of consideration.
Not only am I a brand whore, evidently, but I also have irrational biases against certain brands. If I saw the cutest shoes in the entire world but they were by Jessica Simpson, there’s no fucking way I’d buy them. Same for shoes by Coach. Coach shoes just kill me. Their logo just seems tragic somehow.
It’s not because the brands are cheap, either. I couldn’t buy anything by Haute Hippie, and that shit is really expensive. I wouldn’t buy jeans by Current-Elliot or True Religiion, and I don’t even know why! I just resent those brands.
Shopping is full of weird subliminal triggers. For me, it can be the sound of the name or the look of an ad that puts me off a whole brand, permanently.
Do you have an irrational brand bias? Or are you above this kind of shit?